Unibet will remain prominently displayed on the front of Rangers’ kits, while 32 Red will feature on the training and warm-up gear. The renewal of this ten-year partnership, the longest of its kind in British football, guarantees an 80% increase in revenue starting next season.
This figure could climb to 93% if performance-related bonuses are achieved.
Sources confirm that this deal is the most lucrative in Rangers’ history by a substantial margin, serving as a cornerstone agreement that enhances the club’s financial stability.
The decision to continue with Kindred followed lucrative offers from other betting brands, reflecting lessons learned from clubs like Crystal Palace, Bournemouth, and Nottingham Forest, which encountered issues with less established partners.
Kindred is a globally recognized brand that prioritizes social responsibility, aligning well with Rangers’ values.
Rangers Chief Commercial Officer Karim Virani stated, “Everyone at the club is excited to extend our long-standing partnership with the Kindred Group. This partnership is the longest of its kind in British football and has provided immense benefits to the club throughout its duration.
Most importantly, we’d like to express our gratitude for their continued support of the club’s Foundation, especially for the Team Talk mental health initiative.
The health and wellbeing of our local community is a priority for both us and Kindred.
We are all eager to explore new initiatives that will benefit both our supporters and the people of Glasgow.
Sam Mead from the Kindred Group expressed his excitement about continuing the partnership, emphasizing the community work done with the Rangers Charity Foundation and committing to its ongoing support.
He stated, “Kindred’s partnership with Rangers is the longest-running in British football and one of the most impactful. Rangers have a rich history and a passionate, loyal fanbase, so we’re thrilled to join forces with the team once again.
We wish the team the best for the current season and hope to achieve another successful year together.
We recognize our privilege in supporting clubs and their communities—a responsibility we take seriously. Since our collaboration began, we’ve focused on highlighting the important work of the Rangers Charity Foundation, including the Team Talk mental health initiative.
This vital work will continue throughout our latest partnership.
This agreement follows a recent record-breaking deal with food supplier Elior, further enhancing the club’s commercial success.
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